110 South and the Hirokane Family would like to thank all of those who have supported us these past months. Eric's family and the remaining partners are dedicated to seeing Eric's 110 South movement stay alive and positve. Eric was a great leader and inspiration for all us to follow.

110 South Streetwear is a Los Angeles based urban clothing company. The significance of the name comes from the 110 South Freeway which is the main artery of Los Angeles. It runs through the heart of L.A. 110 South Streetwear is fueled by the West Coast Fashion scene and targets anyone who is influenced by the urban West Coast hip hop life style.

110 South Streetwear was established 8 years ago and has created a great buzz for itself with many influential and up-and-coming hip hop artists. The West Coast hip hop era dominated the late 1980's to 90's. 110 South Streetwear strongly believes the West Coast movement is making a comeback with a new breed of rappers from Compton including Guerilla Black (Virgin Records), The Game ,Spit Fiya (www.spitfiya.com, Showtime/Interscope Presents The Next Episode MC Battle Champion, Maloof Music), and Bishop Lamont (Aftermath). 110 South has the support of many of the legendary West Coast platinum artists such as Dj Quik and Camp, Snoop Dogg and the Dogg Pound, Ice Cube, WC, Crazy Toones, Bigg Steele, Stylie Ray, Hi-C, Mack 10, & MC Eiht.