To many of us, Eric was our best friend. He was the one we went to for advice. Eric was a very funny and generous person. Eric would be the one to bring together all the friends for weekend BBQs. Eric was definitely one in a million. Born and raised in Gardena, Eric was into hip hop music especially the West Coast. He developed 110 South Streetwear in 1998. In the last 8 years Eric was able to make 110 South into a widely recognized and sought after clothing line. Eric had real friendships with many artists that you see on the sight. He is truly missed. The remaining partners are determined to continue Eric's legacy.

110 South represents the Heart of Los Angeles. This particular freeway runs all the way from San Pedro to Pasadena. Several L.A. landmarks run right next to the 110. The Staples Center, Sports Arena, Memorial Coliseum, Downtown L.A. The 110 runs thru South Los Angeles, Compton, Watts, Inglewood, Gardena, Torrance, Carson, Wilmington, Hawthorne, Athens, Harbor City, San Pedro, and the Harbor Area. A lot of today's influential stars come from these areas. 110 South Streetwear is made for those looking to wear original and high quality clothing. From the West to the East and World Wide-110 South Streetwear represents those who are positive and determined to follow their dreams, just like our Founder, Eric Hirokane (Rest In Peace).